Lastrella

https://lastrella.eu/

Overview

Trade site for Lastrella, a sourcing and supply operation bringing European architectural surfaces — porcelain slabs, large-format tile and ventilated facade cladding — directly to construction projects across the Gulf.
Built end to end — design, build, hosting and delivery.
Wholesale only. The site is built for trade buyers, contractors and specifiers rather than retail, and the content is structured around that from the first screen.
Direct factory sourcing is the pitch, so the site leads on supplier access and project supply rather than on a browsable catalogue.

Built on WordPress with a custom theme rather than a commercial one, so nothing ships that the site doesn’t use.
Google Site Kit wiring in Search Console and Analytics, so indexing and traffic data sit in the admin rather than a separate dashboard.
Self-hosted with SSL and authenticated outbound mail.
Lean plugin footprint, keeping the attack surface and update burden small.

Content editable without technical knowledge — copy, images and page content from the admin.
Surface and material ranges managed as structured content rather than hand-built pages.
Traffic and search performance visible directly in the admin through Site Kit.

Surface and material ranges covering porcelain slabs, large-format tile and facade cladding.
Bespoke production enquiries, for buyers specifying their own format, finish or volume through partner factories.
Project-oriented enquiry flow, aimed at contractors and specifiers working to a build schedule.
Enquiry forms handled in the site’s own code — submissions are validated and mailed by purpose-written logic rather than a form plugin.
Regional focus on the GCC, with the content written for buyers in Dubai, Abu Dhabi and Riyadh.